TORONTO — Marriott International Inc.’s US$12.2-billion takeover of Starwood Hotels and Resorts Worldwide will not only create the world’s largest lodging company but give it majority control of some Canadian markets, says an industry consultant group.
According to Lyle Hall, managing director of Toronto-based HLT Advisory Inc., it’s not out of the question that the deal announced last week could catch the eye of the Competition Bureau, the federal watchdog.
“I think they would be interested, but what would they actually do? Your guess is as good as mine,” said Hall, who has tabulated the actual number of rooms the new chain will have in Canadian markets based on the brands it will now control that fall under either Bethesda, Md.-based Marriott or Stamford, Conn.-based Starwood. The deal brings together Marriott’s banners, including Courtyard, the upscale Ritz-Carlton and Delta Hotels, with Starwood’s Sheraton, Westin, W and St. Regis brands.
The new lay of the hotel land in Canada
Percentage of the market that will be controlled by Marriott once the company US$12.2 billion deal with Starwood closes. Percentages include Delta/Marriott/Starwood rooms plus all affiliated brands.
Greater Vancouver 29.9%
Greater Toronto 33.7%
Greater Montreal 37.7%
Quebec City 15.8%